Assessment result details

Advertising and Marketing

People with these jobs produce advertising campaigns and other marketing materials.

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Annual Wage
$125,401.77
Top Entry-level Education
a high school diploma or less
15.98%
some college
7.67%
an Associate degree
8.04%
a Bachelor's degree
62.44%
a Master's or Professional degree
5.87%

Green Marketers

Create and implement methods to market green products and services.
Annual Wage
$125,401.77
Top Entry-level Education

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Annual Wage
$158,712.41
Top Entry-level Education
a high school diploma or less
3.53%
some college
2.80%
an Associate degree
3.03%
a Bachelor's degree
55.76%
a Master's or Professional degree
34.88%

Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Annual Wage
$72,876.25
Top Entry-level Education
a Bachelor's degree
60.87%
a Master's or Professional degree
39.13%

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Annual Wage
$101,206.91
Top Entry-level Education
a high school diploma or less
4.35%
a certificate
4.35%
an Associate degree
13.04%
a Bachelor's degree
78.26%

Art Directors

Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Annual Wage
$78,534.05
Top Entry-level Education
an Associate degree
9.33%
a Bachelor's degree
73.58%
a Master's or Professional degree
17.08%

Editors

Plan, coordinate, or edit content of material for publication. May review proposals and drafts for possible publication. Includes technical editors.
Annual Wage
$64,097.57
Top Entry-level Education
a Bachelor's degree
81.70%
a Master's or Professional degree
18.30%

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
Annual Wage
$91,173.47
Top Entry-level Education
a certificate
6.90%
some college
15.89%
an Associate degree
35.25%
a Bachelor's degree
35.52%
a Master's or Professional degree
5.46%
a Doctoral degree or more
0.99%

Copy Writers

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Annual Wage
$62,048.84
Top Entry-level Education
a certificate
0.61%
some college
15.93%
an Associate degree
9.72%
a Bachelor's degree
71.91%
a Master's or Professional degree
1.84%

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Annual Wage
$58,117.27
Top Entry-level Education
a high school diploma or less
29.83%
a certificate
1.43%
some college
13.28%
an Associate degree
3.60%
a Bachelor's degree
51.85%